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It’s hard to say who will be next in this round, there are only a few contenders left to be bought and the big names are on the prowl to buy them. Hopefully we will not have to see Digg commercialized to that point, their current advertising framework is perfect and I can easily see Mr. Murdoch and his marketing team turning Digg into an advertising engine. Not to say MySpace was god awful before News Corp. purchased them, it just seems to have gotten worse.
Rumors have it that Digg is asking a minimum of $125 million according to Mike Arrington, who has been on top of all the board-room-rumor-mill-news lately. It seems that his crack team of insiders feed him with some of the best breaking merger stories available. We will follow this story and see if it turns into BS or into full on Bubble 2.0.
Read [TechCrunch]
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