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02:30 PMDoug Berger said:

See Also: Monster announces Beats Tour by Dr. Dre

02:28 PMDoug Berger said:

Also head over to ces.gadgetell.com for all of our CES 2009 coverage.

02:27 PMDoug Berger said:

Thanks for coming out to our coverage of Monster’s CES 2009 press conference.  Head over to the main page for breaking news and products.

01:43 PMIyaz Akhtar said:

ELF Foundation: Stepping up Monster’s philanthropy.  ELF creates rooms of magic in hospitals for children to enjoy.  Segs 4 Vets: The Segs 4 Vets Cause helps vets who cannot walk after coming back from war.

01:40 PMIyaz Akhtar said:

Correction:  That’s “Theater of the Mind” on DVD and Blu-ray Disc.  West Coast Customs made a car for the head monster.  We’ll have photos of that later.
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01:38 PMIyaz Akhtar said:

Ludacris is talking about how long he’s been making music.  Each song is like a movie.  “Sounds amazing in Monster HDS.”  “Theater in the Mind” album is in Monster HDS.  Lee and Ludacris pose on stage.  Lee mentions that he mixed the album.
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01:35 PMIyaz Akhtar said:

Beats Tour - the in-ear headphones on the Beats brand.  Its got a flat wire that is hard to tangle.  The turbines don’t have flat wire.  $149.95, Feb. 2009 hard release. 
Click for a larger image. Monster’s record label:  MonsterMusic.  HDS High Definition Surround.  It’s still a trip seeing Lee move around on the Segway on stage.  “Hip hop is the relevant music.”  “We need to have an icon-ish individual.”  3-time Grammy award winner Ludacris is on stage!

01:31 PMIyaz Akhtar said:

Talking about Beats by Dr. Dre and its marketing.  Monster is coming out with Turbine “High Performance In-Ear Speakers.”  Look for a review on the Turbines Gadgetell later.

01:30 PMDoug Berger said:

Check out our review of Beats by Dr. Dre by clicking here.

01:29 PMIyaz Akhtar said:

iTV PowerCenter.  “Monster and Digeo are going to turn every TV into an IP Network TV.”  CEO of Diego comes up to the Rolling Stones’ “Satisfaction.”  Diego is using their Moxi interface with Monster.  Monster’s new strategy is to partner up.  Monster headphones:  Noel Lee started with music and audio.  Wants to bring experience of a great loudspeaker.  “I see speakers on the decline.”  Monster wants to bring big speaker sound to the average user with an iPod.  Showing off “beats” headphones (the collaboration with Dr. Dre).
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01:25 PMIyaz Akhtar said:

Monster looking at the UPS (uninterrupted power supply) market.  Right now, UPS are rated in VA.  Monster is putting a count down clock on their UPSs.  That’s actually a pretty good idea.

01:21 PMIyaz Akhtar said:

Monster Green Power for Home Theaters, $99.95 and $129.95.  More clapping.  Special announcement—“Monster Partners With The #1 Company [in the computer space]”  Monster is now working with HP.  HP is making moves.  Co-branded cables HP / Monster brands on USB cables, etc.  Carlos Montalvo, VP of Product Experience Marketing PSG Global Marketing, HP is here.

01:18 PMIyaz Akhtar said:

Monster Digital Life Green Power:  “Energy-Consvering GreenPower Outlets”  Auto shuts off speakers, printers, monitors and lights.  Demo with a meter.  200W being consumed with this demo.  Consumption after computer is turned off—down to “a few watts.”

01:15 PMIyaz Akhtar said:

Monster Digital Life.  Their first computer cables—ethernet, HDMI, DVI cables, Display Port, VGA and more.  Yeah!  More overpriced cables.

01:13 PMIyaz Akhtar said:

Monster is coming out with HDMI Basic in a cardboard box, no plastic box.  This cable is not speed rated.  The cable is $39 for 1 meter.  This is their low price?  You can still get a meter for about $10.

01:12 PMIyaz Akhtar said:

HDMI cable lengths over 50ft right now, pretty impossible.  Now, Monster is working with Gennum to get beyond that limitation.  Martin Rofheart, Sr. VP and GM Analog and Mixed Signal Division, Gennum Corp. Gennum and Monster partnered up to create long runs of cable.  21Gbps in 75 ft cables.

01:10 PMIyaz Akhtar said:

The HyperSpeed cable, is twice the bandwidth is actually smaller in its physical size.  About 15% smaller in diameter.  Demand for longer HDMI cables because people want to place their components away from their wall-mounted TVs.

01:07 PMIyaz Akhtar said:

He’s got us clapping.  Noel’s a charismatic person.  He’s showing off the Monster badges that are on their products.  Monster is upping its speeds on its cables.  “HyperSpeed” is coming out, a 21Gbps HDMI cable.

01:04 PMIyaz Akhtar said:

Noel comes up on the stage on a black Segway.  Yep, you read that right.  “This is Monster’s 30th year in business and we’re celebrating.”

01:00 PMIyaz Akhtar said:

At the Monster Press conference.  The stage is set up and it looks a lot like a boxing weigh-in/press conference.  We’re waiting on Noel Lee, “The Head Monster.”  There looks to be new products on the tables next to the podium.  We can see earbuds and a product called “Digital Express.”
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