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Netlix price hike brings backlash

by Iyaz Akhtar on Mar 31, 2009 at 05:35 PM

Over at the Official Netflix Blog, plenty of people have voiced their opinion on the recent increase in pricing for Blu-ray movies.  Taking a look at some of the over 500 comments on the post, there is an overwhelmingly negative response. 

Some commenters have mentioned several points like:

  • ”Blockbuster does not charge more for Blu-Ray rental.”
  • ”Will my extra money GUARANTEE that I wont wait days/weeks for a New Release blue-ray? (like I do now?)  You mention the 30% more for blue ray disks, that make up, what…..5% of your library? How about the 1.99 bin DVD’s in Netflix’s library?”
  • ”Did Netflix think of how much revenue they’d be losing when they have all these people CANCEL their blu-ray option?”
  • ”Wouldn’t a per disc surcharge make more sense.”
  • ”All I can say Netflix, is f**k you.”

For the most part, the comments make sense.  Netflix has enjoyed a relatively smooth ride with consumers.  Many people, including myself, paid extra to stay with Netflix even when Blockbuster came out with a lower priced alternative.  They are the little company that could.

Now, it appears that many people are seeing Netflix as a profit hungry machine that no longer cares about its customers.  One of the problems with the increase is that you will be charged the Blu-ray preference fee even if you don’t rent a single Blu-ray disc that month. 

Another opinion that is all over the comments is perhaps this increase is for more than just Blu-ray.  Perhaps this increase covers the streaming costs of Netflix’s Watch Instantly.  With so many devices supporting Netflix Watch Instantly, maybe Netflix’s server fees are the problem.

Will Netflix reconsider its price increase?  Is this just one big publicity stunt?  We’ll see.

Read: [Netflix Blog]

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Comments
  • Mike said:

    I quit Netflix after getting the e-mail from them. I was mostly happy with their service, but sure didn’t like the long wait for blus to begin with. The $1 hike was sort of a slap in the face in my book. They may be paying a few dollars more per blu, but the discs are also more durable, and blus are cheap on amazon.com. After this new hike though, I am upset. I am no longer satisfied with SD dvd after seeing HD. I sure won’t spend $4 dollars more per month for my 3 out at a time account. Its an insult. I quit right after reading their e-mail and let them know why! b
    Mike

  • Mike said:

    I quit Netflix after getting the e-mail from them. I was mostly happy with their service, but sure didn’t like the long wait for blus to begin with. The $1 hike was sort of a slap in the face in my book. They may be paying a few dollars more per blu, but the discs are also more durable, and blus are cheap on amazon.com. After this new hike though, I am upset. I am no longer satisfied with SD dvd after seeing HD. I sure won’t spend $4 dollars more per month for my 3 out at a time account. Its an insult. I quit right after reading their e-mail and let them know why!
    Mike

  • Pete said:

    Net Lix?! Really?

  • Page 1 of 1 Comment Pages
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