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Netflix to offer more Blu-ray titles, possible price increases

by Robert Nelson on Mar 1, 2008 at 10:21 AM

Netlifx turns a little more blue, possibly looking for some more green

While Netflix has already announced they will be stopping the rentals of HD DVD titles, they have also announced some good news, but also hinted at some possible bad news as well.

With HD DVD now leaving, Netflix is confident enough to announce they will soon be offering four times as many titles on Blu-ray. This will bring the total of available Blu-ray titles from 400 to around 1,500.

Then in the little hint of posible bad news,

“It seems apparent that content will cost us more,” McCarthy said. “Whether we raise prices will be entirely a function of churn, subscriber acquisition costs and gross margins.”

Hopefully any increase in price will be done in a fair way, possibly splitting into more plans with a distinction between standard DVD and Blu-ray DVD’s. Personally I would rather not see an increase in price and would be more than happy to have a standard DVD only plan. While the price increase has not been made official yet, it does seem inevitable, Blockbuster has already raised their monthly fees due to the higher costs associated with Blu-ray.

Via [SlashGear]

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