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Netflix pulls plug on contest

by Hunter Clarke on Mar 14, 2010 at 09:22 AM

Netflix Many a geek have participated in Netflix’s competition to improve their recommendation algorithm. The prize? $1 million.

However, Netflix has now officially cut the second iteration of this competition short due to privacy concerns. Apparently, a woman filed a lawsuit against Netflix claiming that her private life could be violated by the huge database of customer information provided by Netflix to the participants in the contest.

This is actually saddens me. I thought that the Netflix Recommendation Competition was a really cool way to not only improve an amazing service, but also fund a group on geniuses for their own discoveries. But unfortunately, all of our privacy is now compromised because of it (sarcasm).

Read [The New York Times] Via [Gizmodo]

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