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Netflix is adding another partnership to their stable.  Sony is coming aboard, planning to offer Netflix as a movie-streaming service for its Bravia line of Internet-capable high definition TVs, as well as their older TVs that are compatible with the “Internet video link” module.

Sony hasn’t done anything too earth-shattering on their own in the digital field lately, so this move at least shows they still want to stay in the game, even with rivals.  And Netflix is certainly continuing to expand their market, little piece by little piece.  No, this isn’t going to knock any major new numbers their way in terms of new subscribers, but when other services are streaming on a box, they want their name there as well.  Previous deals for Netflix have included partners like Microsoft, TiVo, Samsung, LG, Vizio, and more.

The Sony Internet Link for their Bravia TVs first showed up as a $300 box.  Ouch.  Then it began being built into some of the later TVs.  So, this fall, if you have a Bravia box, or an Internet-ready Bravia TV, and a Netflix account, you are good to go to stream any movie from the Netflix library.  This does include HD movies by the way.

Guess who is missing from this brand spanking new Sony/Netflix partnership?  The PS3.  The reason being that Microsoft’s XBox 360 is still the exclusive loved-game-system of Netflix, although that romance surely won’t last in it’s monogamy forever.  After that, I’d expect some courting to be going on with Sony and Nintendo.  Well, we can always hope.

Read: [businessinsider]