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Remember when NBC was having a fight with Apple about wanting their videos to be priced higher and ultimately ended their relationship? Well now it seems that they don’t care about money and are allowing viewers to download free DRM’ed shows like Heroes, Conan, The Office, 30 Rock and the Bionic Woman (a show I believe will last a week). As of now, it will only work for Windows users, but for you Apple fans out there, Mac compatibility should be coming soon along with HD and portable player compatibility. Below is a copy of the Press Release in which NBC first announced their new service, NBC Direct.

BURBANK, Calif. - September 19, 2007 - NBC.com today announced the launch of its new service, “NBC Direct,” which will allow users to download and view NBC’s popular primetime and late-night entertainment programming on their desktops for up to one week after broadcast. This new feature provides yet another platform on which fans will be able to enjoy NBC Entertainment content. The announcement was made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

“With the creation of this new service, we are acknowledging that now, more than ever, viewers want to be in control of how, when and where they consumer their favorite entertainment,” said Zigler. “Not only does this feature give them more control, but it also gives them a higher quality video experience.”

The first version of this new feature, which will begin beta testing in October, will allow users to download full length episodes for viewing on Windows based PCs. Each original episode will be licensed to users for viewing through “NBC Direct” for one week following broadcast and will then expire. The downloaded file will provide users with an improved overall viewing experience compared to traditional streaming video. The list of programs available at launch will include “Heroes,” “The Office,” “Life,” “Bionic Woman,” “30 Rock,” “Friday Night Lights,” “Late Night with Conan O’Brien” and “The Tonight Show with Jay Leno.”

Later in the beta launch, users will be provided the free subscription option that will allow them to pre-select their favorite NBC programs they want to watch. Those shows will be automatically delivered to their computers as soon as they are available after the original broadcast. The downloadable player will also have filtering technology, which will prevent it from playing any stolen copyrighted material.

Future versions of “NBC Direct,” which will roll out over the next several months, will provide expanded platform functionality and will allow DRM (“digital rights management”) protected versions of its programs to be downloaded to Macs and portable devices in addition to PCs. NBC.com plans future enhancements such as high-resolution versions of programming made available via a closed P2P (“peer to peer”) distribution network. Using closed P2P will ensure that the maximum number of users will be able to view consistent, high-quality content directly from their desktops. Later in 2008, NBC.com plans to offer other business models for downloaded content in order to provide its users multiple options to consume their favorite NBC programs. These paid business models may include download-to-own, rental and subscription.

This is a good idea on NBC’s part to allow all their fans some free downloads. Well done NBC, well done. Any chance you might bring back your videos to iTunes?

Via [Gizmodo]