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Many GPS units come with the ability to get live traffic updates using a traffic receiver. However, it typically comes with a monthly subscription, which adds up to a lot of money over a year. Navigon has been nice to its customers who buy their high-end GPS models, such as the 7200T by adding in free traffic updates using its FM Tuner. Now, they have announced that all of their units, entry level or high-end, will come with built-in free traffic updates. To do well in this big GPS market, it is necessary for companies to add something unique to their products, which is exactly what Navigon has done.

Coming this fall, all of their units will feature free traffic updates. Andreas Hecht, Navigon’s president for North and South America, has this to say;

“We were very excited to be the first to offer Free Lifetime Traffic last year and are thrilled to bring it to the next level, we see traffic updates as being critical to the core navigation experience and felt it was very important to make it available across the entire product portfolio.”

It will be interesting to see if other GPS companies such as Garmin and TomTom make any changes to their respective lines of GPS’.

Read [PR Newswire]