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Napster and O2 have reached an agreement that would make available 5 million music tracks to O2’s mobile subscribers. The deal is set to expand O2’s limited music database while bringing another milestone in Napster’s move towards transforming its services into a legitimate online song shop.

Under the Napster-O2 deal, digital tracks from Napster can be sold to UK users for 99p or a bundle of 5 tracks for £4, roughly around $2 per track. When O2 subscribers buy digital songs from the O2 portal, the digital tracks will be automatically sent to both their mobile phones and to their registered email addresses.

This deal would definitely have a positive impact on O2’s subscriber base. The Napster music database could be a major come on for additional user subscription to boost up its subscriber base. While for Napster, this is yet again a good partnership agreement that could further establish the music company as one of the major players in the online music market. O2 is a good addition to the growing number of mobile music practitioners that Napster has partnership with. 

For the UK online music consumers, the Napster-O2 agreement is a welcome development as well. Having to download digital music tracks to both their mobile phones and desktop through email is an added service. Most of the younger generations have been using their mobile phones also as their digital music player.

But most importantly, the Napster-O2 deal would also impact on the growing problem of music piracy, which Napster incidentally was a major player.

Via [Moco News] Via [SMS Text News]