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Viacom’s cable channel child, MTV, has announced the creation of MTVN Mobile Media. The new division, which will work to promote MTVN programming in video games, ringtones, graphics and web sites, will be headed up by newly promoted SVP Greg Clayman. MTVN Mobile Media will feature bonus featurettes, footage and specials in addition to mobile versions of current properties including “The Daily Show” and “Spongebob Squarepants.“ This comes not too long after MTVN’s November announcement of their intention to expand further into the web, further fragmenting their distribution, and most likely, playing an even lower percentage of music videos than ever before.

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