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Mobile ESPN will quit training and retire from a hard year of workouts but few games. ESPN has immediately suspend sales of new handsets for the Mobile ESPN service after struggling to build a large enough customer base, even in an area that typically harbors consumer fanatics.

ESPN said it will continue licensing sports-related content to other wireless providers. The company also said it is currently in discussions with other carriers about licensing its Mobile ESPN application. Consumers just didn’t want to buy an ESPN-branded cellphone to get access to ESPN content. Current Mobile ESPN wireless voice and data customers will continue to receive service until at least Dec. 31, ESPN said. Customers who purchased ESPN handsets will receive a full refund when they pay their last bill, the company said.

The announcement will have no impact on Disney Mobile, but I wouldn’t bet on it succeeding much more.

Read [Gizmodo] Read [WSJ]

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