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The new iPhone 3.0 software gives a lot of extra functionality to apps. As a result, MLB plans to use the iPhone’s streaming capability to allow for full game streaming straight to your iPhone or iPod Touch. Basically, owners of the $9.99 app could listen to an audio feed, watch a Gameday update of the game, and view in-game video highlights. There have been rumors of MLB supporting full streams of a game, but that hasn’t been confirmed until today.
The iPhone 3.0 software begins rolling out to users today, so as soon as you upgrade your device, you can use the MLB At Bat to watch out-of-market games starting tomorrow. The first game set to be streamed on the iPhone will be the Chicago Cubs-White Sox game at 2:20PM ET. In addition, they will be streaming the Tigers-St. Louis Cardinals which takes place at 8:15PM ET.
Unfortunately, they will only cover out-of-market games to start off. Later on, they have plans to stream all games, which will definitely make or break people’s decision to purchase the app. The concept of out-of-market games is simple, you can’t watch games by local teams. Meaning if you live in New York, you can’t watch the New York Yankees or New York Mets, but you will be able to see any of the two games streamed by MLB daily (assuming it is not in your area).
Now, the app will be able to stream games over 3G or Wi-Fi, which is a big plus. The important question is how high quality is the stream over 3G? If it is almost the same as Wi-Fi, MLB has hit a home run with this app. Of course, that will not be known until tomorrow when users can start streaming games. As a big baseball fan, if I owned an iPhone, I would definitely purchase the app probably when all games are covered as I would not receive the local games.
Assuming the MLB At Bat app to be successful, I’m sure many other companies will create apps with live video streaming. A Hulu app, anyone? Be sure to let us know in the comments below if you plan on using the MLB At Bat app for live game streaming.
Via [BusinessWeek]
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