Full FeedMicrosoft apologizes for race change ad
A very sloppy Photoshop job has a red-faced Microsoft apologizing. The problem? In an ad in Poland, they Photoshopped a white man’s head over that of a black one. It was glaringly obvious because the designer forgot to change the man’s hands, resulting in a white man with a black man’s hands. It’s not clear why Microsoft felt the need for the sloppy race change, but they promise they are looking into the incident and have yanked the ad.
The are other things about the ad that are very amusing. The black man turned white is using - wait for i t -a MacBook! Apparently while he wasn’t cool enough to remain the ad as is, he is cool enough for a Mac. Microsoft again uses an ad showing people using their competitor’s hardware.
Back in January a MacBook Pro was prominently featured in their web ad for the Songsmith software. Some Mac enthusiasts say Microsoft intentionally slips Apple hardware into its ads to generate attention. I’m not sure if that’s the case this time or if it’s just a case of someone not bothering to really pay attention to the stock photo they chose - it also features a woman sitting in front of a monitor that’s not plugged in to anything!
Read [PCWorld]
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Well, since MS is a software company, and not a PC maker, maybe they really dont care what type of laptop he is using. He could be running Widows/Parallels on a Mac. MS does also make MS Office for the Mac, so I dont see what the problem is.
on August 28, 2009 at 09:02 AM - LINK