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Looks like eBay stumbled down with StumbleUpon
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It appears the honeymoon is over. Purchased just a little over a year ago for about $75 million (yep, million), mega-giant eBay is already looking to sell off the recommendation site StumbleUpon.
The function of the StumbleUpon site is to look at Web sites that people have hit and then make recommendations based on those visits for other sites or videos that they might also like. According to ComScore, last July they brought in 4.4 million visitors and 31 million page views; while just one year later, their numbers dwindled down to 1.3 million visitors and 25 million page views. This is even with 6 million registered users. Not too much stumbling onto their site apparently.
An article in techcrunch says that eBay hired Deutsche Bank to take care of the sale, and that they are hoping they will help to land the “right buyer.” No known figures are out there regarding the asking price and it is up in the air as to whether they are going to be able to recoup their investment. My magic eight ball says “highly doubtful”.
Via [techmeme]
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