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DXG’s camcorders often get overlooked by people because the company doesn’t have a flashy name and they make budget devices.  If you are unfamiliar with the company, DXG makes camcorders that cost a couple of hundred dollars.  These cameras use SD cards to record HD or standard definition video.  But in a world where others have lots of money to throw into advertising, DXG will be trying new strategies to become something different. 

Optical Image Stabilization

As cameras get smaller and smaller, they get harder to hold.  Pair that up with higher resolution video and you’ve usually got shaky footage that no one really wants to see.  DXG is actively pursuing optical image stabilization.  For the most part, you are not going to find optical image stabilization on other budget cams. 

DXG is testing a prototype using a gyroscope that should produce a smoother image.  The gyroscope is actually on an integrated circuit that was originally designed for short range missiles.  Military technology eventually finds its way into everyday life. 

Right now they are having difficulty getting the chip to work in different capture modes.  It will work in 720P at a certain frame rate, but it won’t work at 1080P.  The company is looking to get their cameras equipped with optical image stabilization by January 2010. 

Hit ‘em where they ain’t.

Next is retail outlets.  Normally, you’ll find video cameras in big box stores like Best Buy or Wal Mart.  DXG’s new 125V, aimed at sporty types, will be found in untraditional places like Dick’s Sporting Goods.  Their line of cameras designed for women dump the number-naming convention for names like “SoHo” and “Tribeca.”  Those cameras come with matching cases so everything matches neatly.  Expect to see these cameras at department stores like Nordstrom and Saks Fifth Avenue.

If you were going hiking and were picking up gear at a sporting goods store or if you wanted a camera to match your outfit, DXG might have a camera for you. 

When I spoke to Paul Goldberg, Sr. VP of Sales & Marketing, he seemed determined to make sure that DXG’s products were incredibly easy to use.  Additionally he was focused on making DXG’s products as good as they could be instead of focusing on competition.  In these troubled times (drink), budget devices have to offer the best bang for the buck.  DXG might be able to do that; keep an eye on them.