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Any self-respecting Transformers fan knows about the impending release of the “Revenge of the Fallen” movie set to premiere in theaters on June 24.  What separates this from a normal movie is the fact that LG is planning several events and a phone debut in an attempt to make the movie and the company itself more popular.  For example, LG started a new website and even made a special edition Versa phone for the occasion. 

First off, Peter Cullen did the voice over of a 30 second advertisement for LG and the movie.  As you probably know, Cullen is the voice of Optimus Prime.  In addition, the advertisement features Optimus Prime and a Deception from the summer movie, as well as the LG Versa.  The ad aired on television starting on June 1.  In addition, LG and Verizon are holding a sweepstakes, in which customers have to send one of three prerecorded messages by Optimus Prime to one of their contacts in Friends and Family.  The prize for the sweepstakes is an all expense paid trip to Los Angeles, where they can view the movie.  Moreover, they will receive 10 LG phones to give away to friends and family, a 55-inch LG TV to also give away to a family member (I’m just kidding about giving it away), and a LG Blu-ray system.  All in all, the sweepstakes is pretty enticing and the winner will be very lucky. 

Like I previously mentioned, LG has created a special edition phone of the LG Versa, and then is set to retail shorty only through consumer promotions.  There will probably only be a few of these phones available.  Of course, no phone is a special edition unless it comes with features that can’t be found in the original.  The “Transformed” Versa comes with exclusive voice tones by Cullen, preloaded ring tones, preloaded wallpapers, and the original Transformers movie loaded onto a microSD card.  To keep the phone safe, it comes with a specially designed case, which resembles the allspark cube found in the movie. 

Now, the website they released is called UncoverLG.com, which is actually a game website based upon the movie.  The whole idea is to get movie fanatics excited about the film, LG phones (specifically the Versa), and Verizon.  I went on the website and took a look at the game - it seems pretty cool but I haven’t actually played it, so don’t take my word for it.  All in all, this seems to be a successful advertising venture for LG and Transformers. 

Read [LG Press Release]