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Learn and Save aims to help both the consumer and the company

by Natesh Sood on Jan 1, 2009 at 02:17 PM

Example how-to video on Learn and Save

Now that it is 2009, one of your resolutions might have been to try and save more money.  Who can blame you?  I’m sure many share your resolution, and a recently launched website, called Learn and Save, aims to help you save more money.  With more than 15,000 tutorials, Learn and Save provides many how-to video tutorials, quality information, and then some coupons for additional savings. 

Learn and Save’s main goal is to help the consumer learn more about products they are interested in through how-to tutorials, in depth articles, and then coupons.  I think that how-to tutorials videos on this site would be better than how-to videos on YouTube, because many of them are company sponsored, and they have to be approved first before they go on the site; whereas on YouTube, anyone can make videos and put them up.

Charlie Gillette, Chief Executive Officer of Learn and Save, had this to say about their new site:

“Our vision is to provide tutorials on a wide range of topics where each tutorial is matched to savings opportunities that also match the subject and content of the tutorial. We have designed the site so it is simple, safe and convenient to use. We recognized that as economic conditions continue to tighten, people are looking for ways to save money. Tutorials married with coupons help meet that need by allowing consumers to get instructions in a safe online environment while taking advantage of savings and connecting with other experts to maximize the use of their products.”

In addition, Gillette claims that companies also benefit from his site because they can display relevant ads to their products when someone searches for it.  Consumers would be more likely to buy their product on this site than some random website where the same ad is displayed.  Companies also sponsor how-to tutorials in hopes that the consumer will watch that video, understand the product better, and not return it. 

Overall, it sounds like a cool site that, if managed well, definitely has some great potential.

Check it out: [Learn and Save]
Read [BusinessWire]

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Comments
  • Andrew said:

    This looks like a great idea. I like how the videos are approved before they are published. The coupon idea is very unique. Can anyone post videos or only companies?

  • Natesh Sood from New Jersey said:
    Avatar for Natesh Sood

    Hey Andrew-

    I took a look at the website before I wrote that article and actually you can submit your own videos and if they are published you will receive a $25 Amazon Gift Certificate. The videos you submit are looked over by website employees, so I’m not sure how picky they are.

    Here’s the link if you want to check it out for yourself:

    http://www.learnandsave.com/GetPaid.aspx

  • Dan said:

    I like the site layout of Learn and Save and the coupon linking is a good idea too. I saw another website that the same company who developed Learn and Save put together: http://thenewlearner.com
    Different from Learn and Save, but still a good idea

  • Page 1 of 1 Comment Pages
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