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Standing at the check out in Wal-Mart.  On an endcap in Target.  On far too many to count on the subway.  You can’t get away from the lovable, hug-able Gumy earphones from JVC.  At this mornings press conference, they unleashed 9 new colors to match the new iPod colors.  Also introduced were over the ear headphones in matching colors for those preferring a bit more comfort.

The earphones are called Gumy due to there soft construction that allows a comfortable fit.  The new colors are sure to inspire consumers wanting to match their bold iPod colors.

The HA-FX34 Marshmallow in-ear headphones and the HA-F140 Gumy earbuds will be available in white (Gumy), silver (Marshmallow), black, blue, purple, green, yellow, orange, red and pink coordinating with the new expanded iPod nano™ and shuffle™ digital music players. Both styles also feature color-matching cords.

With a price point of $9.95, we’re sure to see more of these everywhere.  Prepare now.

Company site: [JVC]