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Its been a while since I’ve been to Times Square, I can’t even draw an image of it in my mind.  It just tends to blend in with the rest of New York City for me.  Almost commonplace in a way.  Now at least there’s something brand new to catch my attention.  JVC has announced that it will be bringing the first ever HDTV to the New York City landmark.

The screen will display at 720p and be powered by LEDs (1,266,400 of them to be exact).  There is no mention of a contrast ratio, but with a size of 19’ by 34’, I doubt many people will be looking for that sort of thing.  The screen will hang just one story above Times Square at Broadway and 43rd.  There will also be a new 71’ LED ticker below the screen, and the JVC globe beneath it will be refurbished for the HD screen’s activation on December 2nd.

JVC plans to use the screen to show promotions that the company is running and “seasonal, promotional and product-related original content.”  There’s no word of the original material, though it will hopefully show just how much better HD is than all the other screens in Times Square.  It should be something interesting to look at if you happen to be passing by, but I doubt it will really draw anyone to the landmark that wouldn’t go there already.  Plus, it must be decent marketing, as the screen will have 9’ tall neon, JVC letters above it.

Read [JVC]
Read Facts [Virtual Press Office]