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Nobody seems to be content with Amazon owning most of the eBook reader space with the Kindle.  Sure, there are other alternatives both equally priced (Nook) and a bit cheaper (Sony Reader Pocket Edition).  None seem to have ability to completely own the market as they’re all fairly expensive for most consumers.  Enter ECTACO with its new jetBook-Lite.

The jetBook-Lite is actually ECACTO’s second eBook reader and according to the company, the cheapest reader out there now at $149.  On possibility for why the reader is so cheap is because rather than the standard built-in battery, the jetBook-Lite uses four replaceable AA batteries.  With the batteries, ECTACO is claiming 23 hours of continuous reading.  On the upside, the jetBook-Lite supports the Barnes & Noble eBook store, as well as a variety of file formats, so it should support just about anything you throw at it, even PDFs.

What the jetBook-Lite doesn’t offer, however, is the good looks of the Nook, or the wireless downloads of the Nook and Kindle.  It does support SD cards, so loading up books shouldn’t be too difficult for the average user, even if it’s not as convenient.  On the plus side, it come with the CIA World Factbook preloaded, which wouldn’t be useful for everyone, but could be good for random fact checking.  It might not be the best eBook reader, or the most attractive, but for the price, and for some the replaceable batteries and the cheap price could put it over the Nook, Kindle and Sony Reader.

Read [PR Newswire]
Read [ECTACO]