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Is Walmart trying to kill the Zune HD?

by JG Mason on Sep 28, 2009 at 02:07 PM

I finally got around to checking out the Zune HD yesterday.  Like everyone else, I hit up my local Walmart’s newly refurbished electronic area; no special press access for me, thanks.  I like to think of it not as a snub from MS, but more along the lines that Ballmer and Co get me: I want to experience the device like a consumer would.

I found the new electronics department really nice.  I was drawn into the iPod area, took quick video on the new iPod nano, gawked at how impossibly thin they keep making the iPod touch and then saw the Zune HD.  There it sat waiting to be loved.

Physically, the player is a 10/10.  Great looks, great feel, a perfect size.  This thing is gorgeous.  But that is all I can tell you about the player thanks to the units not being powered.  Instead images were placed on their screens and would-be users can’t interact with the device.  Who wants to play with a brick?

Contrast that to the iPod where I figured out how to take video in all of 3 seconds or even the (IMO) crappy other players that littered the display next to the Zune.  How can consumers make a choice if someone was too cheap to make the units usable?  I have to assume this was Wal-Mart’s doing as they tend to script everything in their stores.

So without seeing the OLED screen, how the UI works (I can relate to older Zune models, but can consumers?), or getting the feel for the overall device, how can I choose anything besides the Apple products?  You would have to be a loyal Zunista to make an informed decision and we know that Microsoft can’t rely on that to keep the division going.

So what’s the deal?  Why does Walmart show non-working devices?  Did Microsoft look to cut some costs here?  Is it a conspiracy by Apple?  I’ve no idea, but tell us this: is your local Walmart showing off working Zunes?  Let us know in the comments and we’ll try to piece this one together.

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Comments
  • mac rebant said:

    The Wal Mart in Salida Colorado had the same inoperable Zune HD’s as yours. Why doesn’t Microsoft ship them with preloaded firmware and content to demo it? Beats me. They’re losing customers left and right to the working iPod models (and preceding reputation).

  • Avatar for Shawn Ingram

    Yesterday I went to my local Wal-Mart for a few things as well, and passing by the electronics section I immediately went for the Zune HD.  I also loved the feel and size of the device, much smaller than I imagined it being.  I was very depressed that I couldn’t play around with it, as was the employee who asked me if I needed help.  Granted, I wouldn’t have much use for the device, I would have liked to play around with it.

  • JG Mason said:
    Avatar for JG Mason

    Thanks for confirming guys.  Anyone been to a Best Buy lately?  Same story (non-working Zunes on display)?

  • Tyler said:

    Every Wal-Mart in my city (like 5 or 6 Wal-Marts I think) do NOT have any mp3 players on display, they’re locked up in boxes behind the shelves. However, most of them have a whole “Apple” section featuring iPods and iPhones.

  • JG Mason said:
    Avatar for JG Mason

    Wow, Tyler.  Nothing on display huh?  High crime area?

  • Tyler said:

    That’s the crazy part about it…. I live in one of the most crime-free parts of the country! Yet they treat us like prisoners anyway. :(

  • Tyler S said:

    I am proud to say my BestBuy had a working unit on demo, they all come with preloaded firmware. But the problem is, the preloaded firmware is very limited. It does not permit you to use anything before syncing first, only you can change language and watch demo video in the videos section and it autoplays too. Microsoft worked to the last minute programming the Zune HD OS, and the firmware on the Zune HDs is just a lite version until it’s synced with the real OS.

    But I bet Walmart did that on purpose though. Because they all can be powered up and used, I think there being assholes.

  • nickylove said:
    Avatar for nickylove

    HD is so hot in every gadget! HDTV means High Definition TV.DVB-T is one of it.DVB-T( digital video broadcasting ) standard, which should be spot on for the European and U.S. market. So far DVB-T is the most widely adopted standard around the world. It is used in Europe and Australia and North America location; DVB-T digital TV mobile could be a widely accepted TV mobile phone very soon.China cheap phones with DVB-T functions including anycool T828D,ANYCOOL T1000D,D30,etc.For more detail http://global-cell-phones.com/tv-phones.html

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