Gadgetell | Tech News, Reviews, and Interesting Things

Companies like Intel have a lot to be proud of, but don’t much to show at tradeshows like the Consumer Electronics Show this past week.  This stems from the fact that they are primarily a B2B vendor that ships its products to be included in other companies products.  So what do companies like them show?  Well, a little bit of everything.  At CES, Intel showed off product categories ranging from netbooks, to mobile devices, to minority report-like touch screen displays, which all feature their chips or technology.

So how do you get people into your booth when you’re just showing off things that other companies are showing at their booths?  Club Core is the answer.  Intel featured a bunch of cheesy DJs standing in a DJ booth grooving to beats while randomly shouting out uses for and specs of their products.

While it was mildly entertaining, it was very strange seeing a company with such an elegant public image attempt to jazz things up with a little hip hop.

Suggestion: Intel… stick with elegance next year.  You are an amazing company, so let the insane number of products that contain your chips and futuristic technologies you’ve developed speak for themselves.  A little fun isn’t going to hurt anyone, but a lot of corniness makes you look silly.  So next year, leave the hip hop at home.