In market for slim camera? Casio’s #1 says JD Powers

by JG Mason on Jan 31, 2008 at 01:10 PM

Casio just bagged top honors from JD Powers Ultra Slim Camera Usage and Satisfaction Survey according the company’s latest press announcement. Almost 7500 camera owners responded and rated Casio’s offering highest. The survey was open to owners who purchased their camera between June and July 2007.

The study, based on responses from 7,493 digital camera owners, measured four factors to determine customer satisfaction: picture quality, performance, operation and appearance and styling. On a 1,000 point scale, the EXILIM Zoom series rated an 802 in the customer satisfaction index ranking, higher than any other digital camera in the ultra slim segment.

You can see what Casio has in store for 2008 here at our Press Conference briefing from CES. I like the form factor of the Exilim line so much, I bought one for my brother recently (neither he, nor I were part of the survey).

Check out [JD Powers] and [Casio]

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