Gadgetell | Tech News, Reviews, and Interesting Things

HTC has just recently begun a new ad campaign which deems them as “Quietly Brilliant” and is simply going by the name of “You.” While some may say that the quietly brilliant part is a bit self centered, the You campaign in general appears to be offering a welcomed push at showing consumers just how nice it can be to have a smartphone.

“‘Quietly Brilliant’ is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained,” said John Wang, chief marketing officer, HTC Corporation. “The YOU campaign is the perfect embodiment of ‘Quietly Brilliant’ and is core to HTC as a company, innovator and partner.”

This new campaign has taken the tagline of “You don’t need to get a phone. You need a phone that gets you.”

The tagline is pretty simple, but perhaps a little more important is that it also seems to make perfect sense, especially if you have been following along with even a few of HTC’s recent releases. Just to name a few we have seen the Android based Hero as well as the Windows Mobile based Tilt2.

Of course, that is just two of the most recent. HTC has also been know over the years for their Windows Mobile based smartphones, not to mention they are (or have been) perhaps the biggest push in Android. If you remember back, it was HTC that got that ball rolling with the G1 and a little later with the myTouch 3G.

Finally, speaking as someone who has been using the HTC Hero with the Sense UI, I can say that if nothing else this phone is very capable of becoming “You.”

Read [HTC]