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Do you remember a couple of years ago when Gotuit came out with “SceneMaker?”  It was all new and amazing back then.  It let people take videos from platforms like YouTube, and then cut scenes from it, and tag them with metadata and stick it on a Gotuit (and eventually any other) page.  Although people could edit videos before this, it was never with quite the same precision and tagging ability that SceneMaker offered.

Back then, Gotuit also got users familiar with searching within a video and certain company names enabling this process started popping up.  One of which was Pixsy.  Pixsy started to be heard more and more.  They more than earned their stripes in the video and image search world.  They are now the number one B2B provider of private label Video and Image Search to website and apps.

First founded in 2005 by a team from Microsoft, they now power video and image search for some of the ‘Net’s top brands like Comcast, Travelocity, Lycos, and even National Lampoon. According to Nielsen ratings, the “powered by pixsy” network of websites extends it reach to over 35 million unique users every single month.

Gotuit is currently no wallflower either.  They power video for top brands such as Lifetime, Fox, Sports Illustrated, Major League Soccer, just to name a few. So what does this partnership mean?  It means that the scene-level metadata is now able to be syndicated through mRSS feeds to Pixsy, and can be included in their Video Search Playback (“VSP”) platform. 

Every scene is assigned structured and specific attributes by the publisher.  There is a thumbnail, a title, a description, URL link, embedded player code; all of this helps Pixsy identify the scene.  Pixsy then uses all of this premium metadata to drive all that more traffic back to the original site, or Pixsy can also instead offer many more video elements inside Pixsy’s VSP for publishers to reap greater rewards when their content is watched off site.

Pixsy CEO Chase Norlin said this about the partnership:

“Gotuit’s premium metadata approach is a terrific fit with Pixsy’s mission to dramatically enhance traffic and monetization for website owners. Allowing our search technology to work against each scene inside an asset, instead of just the asset itself, grows the search index for each video by an order of magnitude for the user to better search against and the website to monetize.” 

For more information on either company, check them out at Gotuit or Pixsy.

Via [businesswire]