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According to Google’s press release on the matter, “YouTube will operate independently to preserve its successful brand and passionate community.” I’d say this is a great idea for Google so they don’t corrupt the popular site with corporate nonsense. The only confusing part of this strategy is how Google Video fits into the picture. As you well know, Google Video is the second most popular video sharing site (to YouTube of course). How they plan on operating these two divisions as separate entities is beyond me. I suppose it’s possible they’re planning on heavily integrating AdSense and their other advertising solutions into YouTube and analyzing the return.
Today, both Google and YouTube executives had a conference call to discuss the acquisition. Included were Eric Schmidt (Google’s CEO), Larry Page (Co-Founder & President, Products), Sergey Brin (Co-Founder & President, Technology), and Chad Hurley (YouTube’s CEO). Others were on the call, but for the sake of space and time, I’ll spare you.
For the time being, the companies will not be announcing any juicy information regarding the partnership since there are a number of regulatory things that could stop the deal from closing. Much of the call discussed how both companies share the same vision of serving end users, and Larry Page said how YouTube’s Chad and Steve remind him so much of himself and Sergey. Isn’t that cute? YT’s Chad discussed the community element of the partnership as seen below:
For details on the conference call, check out PaidContent, TechCrunch.
It doesn’t look like Google’s going to have any trouble with being number two in web video...since they’ve now got number one in their back pocket.
Read [Press Release]
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