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Sections: News, Google

Google and Manchester United

by Adam Berger on Nov 30, 2005 at 05:18 AM

Google and Manchester UnitedSo you thought you’d seen everything Google had to offer, right? Well think again. Google is currently in talks with the Manchester United Football Club to display the company name on their jerseys. The opportunity came about when Vodafone (the club’s current sponsor) chose to back out of their $15.5 million contract two years early.  The new contract would be valued at much more.

Don’t get your hopes up though; Google is competing with other major international brands such as Yahoo!, Coca-Cola and Levi-Strauss for the sponsorship.

[Thanks Bock]

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Comments
  • Strange eh? It seems that this deal never went through.

    I remember the talk at the time - it does beg the question though - does Google need the exposure?

    Sponsoring teams is all about strengthening a brand and I don’t think Google need to do that at all.

  • Mo Raja from UK said:

    Being a football fan is all about showing moral support, shouting at the telly, showing pride and wearing your teams colour.  Now fans are offered the chance to go on to the next level and not just support their club with pride but also help their much-loved football club financiall (without costing a penny) and build loyalty between you the fan and the football club.  This new incentive is the official football club credit card.  Many professional footballers, along with thousands of fans around the UK already own their own super cool football credit card and you can too - absolutely free!!  When you first apply for your football credit card, the credit card issuer, (most cards issued by MBNA Europe Bank Limited), makes an initial contribution to the football club for each account opened and used for the first time.  After that, every time you use your football club credit card to make a card purchase the football club recieves more valuable contribution based on the amount you spend.  Your club will continue to recieve financial contributions from the card issuer based on how often you use your football club credit card.  As you can imagine, this means a lot to the football clubs, and it won’t cost you a penny extra. These valuable contributions will go towards the football clubs Youth Development Academies, Schemes and Programmes.  This will help bring in young talented home grown players through the clubs youth teams into professional level.  You are in effect, helping to build the long term future of your favourite football club.  You can apply online and there is a wide range of football credit card from top UK football clubs. The Official Football Credit Cards are themed with each team’s colours and logo, there is now a football credit card available for almost every single Premiership Team, with more being introduced all the time.  All of these football credit cards feature introductory interest FREE offers on balance transfers and purchases and have APRs that rival those available on standard credit cards, making supporting your team in this way even more beneficial.  One of the major bonuses associated with football credit cards is the fantastic reward schemes that many football clubs offer their credit card holders as a means of thanking their fans for their support. The reward schemes available vary greatly between teams with some offering the opportunity to earn reward points each time you spend, while others offer discounts or cashback on season ticket purchases, interest bonuses based on your teams performance or run special ‘money can’t buy’ prize drawers for their card holders.  Take your support to the next level with the your football credit card.  Apply now, don’t miss out.

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