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A GPS company has many options in order to effectively promote their products.  To get ahead in the global economy, a GPS company needs to analyze all of their options and decide the best path to follow.  Some of these options are standalone units (the most common option), phone GPS, watch GPS, and in-dash GPS for major car manufacturers.  Today, at the New York Auto Show, Garmin announced that they will be equipping the Chrysler Grand Cherokee with a 6.5 inch touchscreen display with quality GPS maps.

Cliff Pemble, Garmin’s president and chief operating officer, claimed that adding GPS to the Grand Cherokee will still keep the car affordable.  Also, he says “being a navigation provider for Chrysler is a significant and long sought-after achievement for our company” and this just goes to show how they were eagerly searching for a buyer in the auto department. 

In terms of GPS features, the system is set to offer Navteq maps of North America, Lane Assist, Speed Limit information, and 6 million POIs.  With a large database of POIs, it will be easy for users to find popular tourist destinations when on vacation in North America.  In addition, it comes with a unique feature aptly named “Where Am I?” and basically this feature gives you the exact latitude and longitude, as well as nearby places such as the hospital.  This could definitely be useful if you become lost.  It also gives you turn-by-turn voice directions, and junction view, which displays signs and exits in 3D. 

Unfortunately, the Grand Cherokee will only contain the special GPS feature in the 2011 model, which was on display today.

Via [BusinessWire]
Image [AutoBlog]