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Just four and half years after its launch, eMusic is reporting that it has already sold around 200 million digital songs through web downloads. What makes it even sweeter for eMusic is that it has achieved the feat without too much tie-up with the major record labels. eMusic managed to sustain sales growth through its cooperation with independent digital music content providers.

eMusic is also attributing the growth of its web-based music service to the launch of rival Amazon MP3 which said to have led to the increased in awareness of eMusic. Amazon MP3 contributed to around 40 million of eMusic’s download statistics. Since Amazon MP3’s launch in September 2007, eMusic has sold around 7 million tracks monthly.

eMusic’s success can also be attributed to the increasing popularity of DRM-free music online. eMusic was among the first online music store which offered DRM free songs. It has been Amazon’s secret and has catapulted it to being the second online music store next to Apple’s iTunes despite higher per-song cost. eMusic would have had higher figures if it had established tie ups with major labels as well.

Via [electronista]

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