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Rumor had it that Cowon would be coming out with a 16GB model of their D2 portable media player, however, until now it was simply just a rumor. Recently, that rumor has been confirmed as Cowon has officially announced their D2 with 16GB of storage. This announcement came from one of Cowon’s main retailers, Jetmall.

So far, the price of the 16GB D2 is relatively high, considering what some other 16GB portable media players are retailing for. The D2 is set to cost $240, however, if you want to add a 16GB SDHC card to the mix, it will cost an additional $70. Basically, a 32GB D2 would round out at $310. Even then, that price is still a little bit too high for my liking. Going back to the base device, the 16GB D2 costs $240. Keep in mind the 16GB Creative Zen costs $180 and the 16GB Sansa View is $150. Of course on the flipside their are some that are retailing higher such as the 16GB Sony NWZ-A729 which is priced at $290 and the 16GB Sony NWZ-A829 for $320.

So there are a lot of portable media players under the D2’s price, yet there are also some that are over, so it’s right in the middle and ultimately should sell pretty well. If Cowon wanted their 16GB D2 to be the one of the most popular portable media players of its class, they should consider lowering the price into the ballpark of $150 - $180.

Via [AnythingButiPod]