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Couple slaps Apple with lawsuit over $0.30 price increase

by Sue Walsh on Jun 29, 2009 at 05:28 PM

itunesThe latest entry in the book of frivolous lawsuits is one filed against Apple by an Illinois couple.  They are accusing the company of gift card fraud and they are seeking monetary damages for what they call Apple’s “wrongful, illegal and fraudulent acts.”  The charges in the suit include one count each of violating the Illinois Fraud and Deceptive Business Practices Act and Consumer Protection Statutes, and 2 counts of breach of contract.

The target of their outrage?  Apple’s decision in April to change the iTunes store pricing structure from a flat 99 cents per song to a one where song prices vary from 69 cents to $1.29. 

Yes, they are suing over a 30 cent price increase - but it gets better!  The couple is irate because they feel the value of the two $25 iTunes gift cards they bought in March of *2008* has been reduced due to the increase!  They said they been “denied the benefit of their bargain to purchase any song for 99 cents.”  You did read that correctly.

It’s about gift cards they bought a year ago!  Makes you wonder, doesn’t it?  If the value of the cards is so important to them why did they let a year go by without using them?

Here’s what I think the real story is.  They bought or were given some iTunes gift cards last year and forgot about them until recently.  When they noticed the pricing structure had changed they thought they might have found an easy way to make some quick cash.

I think a snowball has a better chance in hell than they do of getting any windfall from Apple though, and if they were to win any kind of settlement their lawyer would probably get most of it.  What do you think about this case?  Frivolous lawsuit or serious case?  Leave a comment and let us know!

Read[CNet]

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Comments
  • A gift card does not entitle you to purchase a particular item at a particular price.  It entitles you to purchase items from a vendor and apply the face value of the card to the purchase.

    Can gadgetell please add OpenID or Facebook Connect.  I don’t want yet another online account to manage just to leeave comments.

  • J said:

    I have to say I also feel the outrage of 1.29 songs. I realize the future moves with higher prices of everything in life but it is the principal of the .99 cent psychology that gets me irate. I would be pretty pissed if the .99 cent department stores changed their name to 1.29 stores or the fast food joints only had a 1.29 menu… .99 cents has an economical psychological effect..Almost gives you that warm fuzzy buy me feeling…Thx

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