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Remember the rumor back in February that Google was buying Plaxo for $200 million? Well, for the most part, it turned out to be a trumor.  However, instead of Google making the purchase, it turns out that Comcast is doing the buying. The cable company plans to utilize Plaxo to deliver upcoming social-networking features currently in the works for their TV, Internet, and phone service. Plaxo will be used to bridge all three Comcast services together, linking devices such as TVs, DVRs, and wireless devices. The terms of the deal have not yet been disclosed, but the two companies have already been working together in developing SmartZone, an online portal available to millions of Comcast broadband and phone customers that provides easy access to several communications tools (e.g., email and voicemail)—all in one place.

Plaxo was founded in 2001 with an original premise of keeping users’ address books updated by automatically sharing data among friends. With the emergence of social networking sites, the start up company now offers capabilities to keep in touch with family and friends by sharing photos, videos, and messages. According to the Plaxo blog:

“Joining forces with Comcast is a real win for our customers, our investors, and our employees. Comcast has an exciting vision to bring the social media experience to mainstream consumers. Together, we will be able to help users connect with all the people they care about, across all of the devices they use, with all the media they love to consume, create, and share. This is also great news for the Internet industry at large, where Plaxo has been - and will continue to be - a strong advocate for opening up the Social Web.

Plaxo will remain an independent operation in Silicon Valley, reporting into Comcast Interactive Media, which is a division of Comcast that develops and operates Internet businesses focused on entertainment, information and communication. All of our 50cmcsa1.png employees will continue to innovate on and grow both our networked address book service and our next-generation social network, Pulse.”

Read [Reuters UK] Via [Plaxo Blog]