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It seems that Mozilla must credit a fairly large portion of its Guinness World Record for the highest number of software downloads in a 24 hour period to none other than Stephen Colbert himself. It’s not surprising to hear that Colbert’s on-show guests experience a rush of publicity immediately after being viewed on the show, but could Colbert also have an influence on Al Gore’s internets? Apparently, after mentioning the release of Firefox 3 on his show, “The Colbert Report,” Mozilla’s servers experienced a huge spike in downloads from their site on Download Day. Referred to as the “Colbert Bump,” the effect of the rush in publicity is known to earn increased sales, news interviews, and in this case, and incredible number of downloads. At minute 23 of the broadcast, Colbert says just 7 words: “Firefox 3 just got the Colbert Bump.” Sure enough, minutes later Mozilla sees a huge jump in downloads on their website. Not only was the “bump” felt during the live broadcast, but another bump can be seen when the episode was replayed a couple hours later. Now, if he can influence the hearts of thousands of internet users, why did he drop out of that election? He is the Internet (And So Can You!).

Via [Mozilla Blog]

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