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Clear Channel Radio’s Total Traffic Network has signed a multi-year agreement with automaker BMW to provide traffic data to navigation systems offered in select 2007 BMW models, including the X5, M5, M6 and the 3, 5 and 6 Series models. BMW’s navigation system, equipped with Clear Channel’s traffic service, will become available as early as mid-September, and Total Traffic Network’s data will be included with no monthly fees. This makes BMW of North America the first U.S. auto manufacturer to offer real-time traffic as a standard service on navigation-equipped vehicles.

“This is a significant milestone for Clear Channel’s Total Traffic Network as BMW is the first to supply its automotive customers with lifetime traffic information, potentially setting a new standard for terms of service with other auto manufacturers down the road,” said Jeff Littlejohn, EVP of Distribution Development for Clear Channel Radio. “We consider this agreement with BMW, the leader in automotive quality and innovation, to be the biggest endorsement of our traffic network to date.”

Clear Channel’s Total Traffic Network uses its own network of reporters, traffic cameras, helicopters and airplanes to provide traffic updates to more than 125 metropolitan areas in three countries, including the U.S., Mexico and New Zealand.

Read [FMQB]

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