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Circuit City’s long, cold climb
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Hopefully, new CEO, James Marcum, is a good skier. Maybe you are one of the ones holding your breath about the future of the electronics retailer. Curious about what impending changes are eminent?
If you are a Circuit City fan, you can relax a little, knowing that Marcum has some experience with moguls through work with Hollywood Entertainment Corp. and Ultimate Electronics. Not too impressive, but he must be some kind of good to be hired by Circuit City as a director in June, promoted to vice chairman in August, and now to acting CEO in September. Where can he go from there?
To conquer the mountain. Marcum’s goal is to focus on “consistent and successful execution in key areas that will drive traffic and build customer confidence.” And he has already gotten started. In three weeks, here is how far he’s taken Circuit City:
It just might. Stock prices tell us the trip back up the hill is slow-going. But it is going: up to 0.40 today from the recent 52-week low of 0.35. Marcum and the City have a long way to go though to get back to what things were even a year ago at 9.16.
See [stock information ]
Read [Press Release]
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