Full FeedChinese search engine trouble after medical P4P
The massive Chinese search engine Baidu is in trouble after state media uncovered that unlicensed medical services are buying good positions on the page through their P4P (pay-for-performance) scheme. This is a problem as more people then click through to their website and the pay for very expensive and totally useless treatment.
This inevitably leads to more cases of dangerous, and sometimes lethal, disregard of safety and expertise meaning that many operations are useless, expensive, and health-threatening. Examples include a man being charged $1,500 for an operations that didn’t do anything, when he could have paid $15 for effective treatment at a public hospital.
The blame has to fall somewhere, and in this case it is with the search engine. They are being blamed for not vetting the companies more thoroughly and allowing people to be conned into the traps. The search engine dominates 2/3 of the country’s market which given that China is the biggest (regarding population) country in the world makes it very important.
This raises serious questions as to how much power these big websites have, and this splits into two parts: they have massive dictation over which websites we visit, and they also hold lots of information on what we do. This is a prime example of how a company has not taken this responsibility seriously enough, and people have suffered both financially and physically as a result.
The fact that Baidu has been dubbed “China’s Google” automatically draws are attention to Google and how much power they have over our everyday life, and how easy it would be for someone to wreak havoc if they had that information. It doesn’t bear thinking about really, so lets hope that companies can learn form others mistakes.
Source [PCPro]
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