Gadgetell | Tech News, Reviews, and Interesting Things

Picnik is an amazing story.  Working with only a 20 person team the site is localized in 16 languages and had almost 47 million site visits, and over 15 million unique visitors in December and is the #1 online photo image editor.  Every part of the site suggests the team is energized and fun, even when stomping on the so called old guard such as Adobe and others.

New to picnik.com are fun things like slide shows, collages and an affiliation with qoop.com printing.  Also very slick is Facebook integration.  Picnik users can import images from their Facebook as well as their friends images.  Talk about endless fun as you subtitle your friends images (users can’t replace images, just add copies).

How does this small team achieve success?  Through partnerships with Flickr and Yahoo as well as word of mouth.  The company believes word of mouth is its best source of new customers, many willing to pay for premium services vs. just the free service that anyone can use.  I use Picnik and am always impressed on how rich the feature set is and how easy it is to use.

Future projects being looked at are adding storage so users can save their images on picnik.com.  Updates are pushed out to the site weekly.

Give picnik a try: [Picnik.com]