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CES 2007: Warner Press Conference Roundup

by Doug Berger on Jan 10, 2007 at 09:08 PM

Total Hi Def

WarnerAre you ready for another exciting press conference?  We’re definately excited to see what they have in store for us.

The press conference starts out with Barry M. Meyer, Chairman of Warner taking the stage.  He begins by talking about the format war and how it’s bad for business because retailers don’t want to stock 2 SKUs for the same content.  Meyer announces that he thinks Warner has the perfect solution for the issue at hand, the Total HD disc.

Presidents of Warner Kevin Tsujahara and Ron Sanders hop up on stage and start giving some background about the market.  2.5 million HD DVD devices coming to the market. 6.2 million Blu-ray devices coming as well - 9 million including current devices.

The new optical media is called Total Hi Def - and they’re abbreviating it T HD.  They did demos with a T HD version of Superman in a Blu-ray player, an HD DVD player, and LG’s new combo player.

In Q/A, they covered the following:

  • Both sides have full HD DVD and Blu-ray capacities, dual layer on both discs.
  • Cost of production is unknown
  • No retail price as of this time
  • Newline and HBO are the only ones to announce support so far
  • No licensing fees need to be paid to Warner for the technology - only to Blu-ray and HD DVD

Top photo courtesy Engadget.

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Comments
  • Let me get this right, Time Warner’s solution to the format war is to make consumers pay royalties on two formats when they will likely only use one.  Remind me again about what’s stopping the studios from releasing a title on both Blu-Ray and HD-DVD, oh yeah that’s right monopolistic greed.  If Sony isn’t willing to release James Bond on a regular HD-DVD disc, why would they ever put it on a hybrid disc.  Consumers shouldn’t be penalized so that the studios can monopolize a format.

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