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Sony has long been claiming that all its consoles have a 10-year life cycle. Its claims of console longevity seemed inflated at first, but once you take into account the life cycles of its past consoles, those claims hold some merit. In North America the PSP reached its third anniversary on March 24, 2008, and if John Koller, senior marketing manager for the PSP, is to be believed then even the handheld is supposed to have a 10-year life cycle.
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