Although HD DVD has conceded defeat in the race to become the high definition successor of the DVD, and left the path open for Blu-ray, its still not been an easy going to convince consumers that they need to invest in this next generation disc format. In a situation that is reminiscent of the DVD growth over VHS, only 1 in 10 people are currently intending to invest in a Blu-ray player.
After news that Blu-ray players are becoming significantly cheaper, the news also surfaces that only 9% of HD TV owners are planning to buy a Blu-ray player. This is nothing if not surprising, as one would have thought that if you were to spend $2000 on a new HD TV, you would want to be able to play HD movies.
This is following comments from Russ Crupnick, entertainment industry analyst for NPD, that not only stated the above, but also stated that 6% of people without an HD TV are considering buying a Blu-ray player. Although this does not sound like much, it is a bizarre figure if you consider that those 6% wont be able to use their new Blu-ray player to its intended capacity.
Having said that, the figures are much higher than the DVD was at this stage in its development, and if 9% of the 40 million HD TV owners in the US invest in this new technology than a cool 4 million units will be sold in the next year, not a bad figure by any stretch of the imagination, but still not anywhere near that total they were hoping for.
Although HD DVD has conceded defeat in the race to become the high definition successor of the DVD, and left the path open for Blu-ray, its still not been an easy going to convince consumers that they need to invest in this next generation disc format. In a situation that is reminiscent of the DVD growth over VHS, only 1 in 10 people are currently intending to invest in a Blu-ray player.
After news that Blu-ray players are becoming significantly cheaper, the news also surfaces that only 9% of HD TV owners are planning to buy a Blu-ray player. This is nothing if not surprising, as one would have thought that if you were to spend $2000 on a new HD TV, you would want to be able to play HD movies.
This is following comments from Russ Crupnick, entertainment industry analyst for NPD, that not only stated the above, but also stated that 6% of people without an HD TV are considering buying a Blu-ray player. Although this does not sound like much, it is a bizarre figure if you consider that those 6% wont be able to use their new Blu-ray player to its intended capacity.
Having said that, the figures are much higher than the DVD was at this stage in its development, and if 9% of the 40 million HD TV owners in the US invest in this new technology than a cool 4 million units will be sold in the next year, not a bad figure by any stretch of the imagination, but still not anywhere near that total they were hoping for.
Read [NPD]
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