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Blockbuster is about to launch a pilot test of its in-store kiosks for downloading movies into portable media devices. Sounds cool? Even cooler is the fact that downloading one movie would only take a customer two minutes. And we’re not talking here of short half an hour movies but movies for rent in all their full-length glory.
No less than Blockbuster’s Chairman and CEO James Keyes will be the one to demo the pilot kiosk during Blockbuster’s shareholder meeting. But don’t get too excited about this uber cool service yet folks, because the in-store kiosks only contain a few titles of movies, as Blockbuster is still negotiating with major studios regarding the possibility of including their movie titles into Blockbuster’s in-store kiosks database.
The in-store kiosks was Blockbuster’s way of responding to consumers’ demand for a broader service when it comes to providing their entertainment needs anytime, and anywhere they want. Although the pilot in-store kiosks are currently capable of downloading movies for two minutes, Blockbuster doesn’t want to rest on its laurels and is even aiming for a reduced downloading time to possibly within 30 seconds. Blockbuster is earmarking the same experience that consumers get when transacting with ATM machines. Future plans for this in-store kiosks would be the inclusion of game downloading service.
As for the pricing details, Blockbuster is looking at a possible $10 monthly subscription fee.
Read [Hollywood Reporter]
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