Blockbuster invites Netflix customers in for a free movie rental
Netflix has been slowly eating away at Blockbuster’s market share since their entrance into the industry in 1998. Now Blockbuster is trying to combat this by inviting Netflix customers into their bricks-and-mortar stores for a free movie rental. I’m not sure ONE free movie rental would get me off the couch, but some of you movie buffs may be thinking to the contrary. The freebie is on through December 21, and just requires Netflix users to bring in the address flaps from one of their rentals.
The promotion is obviously an attempt to get Netflix users better acquainted with Blockbuster’s similar Total Access service - which allows subscribers to return movies to the stores, or better yet, trade for a new one. Blockbuster is starting to leverage their retail stores as they compete to stay alive. One thing that’s for sure is that Blockbuster retail stores help you when you’re simply in the mood for a movie (and aren’t much of a planner).
John Antioco, the company’s CEO, stated the following: “Many movie rental decisions are made within a few hours of the actual viewing experience, and Blockbuster Total Access is the only online rental service that can respond to spontaneous rental needs through a retail network as broad as the 5000 participating Blockbuster stores nationwide.“
Read [ArsTechnica] Via [Gizmodo]
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Starting December 19, 2006, Blockbuster Total Access (online) is giving customers 1 free video game rental each month plus the first month is free.
Sign up at http://www.blockbuster.com/bbfamily
First month free with promo code 1557TA
Facts:
1. Offer changes to 2-week trial beginning Jan 15 2007. 3 movies out at a time.
on December 29, 2006 at 06:22 AM - LINK2. Members will be able to exchange online movies for titles at their local bb store for no charge. (online mailer/movie will work like a coupon). As soon as the online movies are exchanged at the store the next movies in your que will ship as well. YES YOU WOULD THEN HAVE 6 MOVIES AT ONCE WHEN THE ONLINE TITLES ARRIVE!!
3. Members will also receive 1 in store coupon every month for a free movie OR video game (even during free month).
4. Only $17.99 per month after the 1st month.
you can also use promo code: 1842ta
on January 3, 2007 at 07:35 AM - LINK