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Black Friday 2009
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Palm Pre Information & Updates
Palm just introduced their next-gen smartphone, the Palm Pre, and next-gen operating system, Palm webOS. Gadgetell's got the latest Pre and webOS information and news for you right here.
Led by slimmer and more stylish phones like the Curve, Pearl and all-the-rage types like the Storm, BlackBerry has managed to shift its brand from stodgy old white guys in suites to hipsters and common man/women everywhere. Even U2 is rocking the BlackBerry. Now word comes that the Blackberry is outselling the iPhone. How the heck did they manage that?
From the 22 Immutable Laws of Marketing:
Was this transformation a very careful maneuver? I am not so sure, I mean look at the sheer number of phones they’ve thrown at the market. It seems like more a shotgun effect and see what sticks. Their one winning strategy is get devices on every carrier; something Palm needs to think long and hard about with its new Pre and webOS.
With the Storm on Verizon, seen by many of us as a challenge to the iPhone, the phone managed to sell over a million units since launch here in the US. Not too shabby for a phone that’s been bashed by most of the tech press, and for good reason. The phone just didn’t provide the experience Blackberry users expected nor did it compete with the iPhone in terms of usability. However, RIM seems convinced to get it right.
In the wings is the next-generation Storm that is sure to fix some of the woes the first one suffered from. A reworked text input method as well as possible Wi-Fi onboard has been rumored. As consumers become the target of the company, we can expect more smartphones in more designs on more carriers. Clearly, RIM is working very hard and its growth and sales prove the point.
Source: [Reuters]
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