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Blackberry: “iPhone?  iPhone who?”; RIM earings double

by JG Mason on Apr 3, 2008 at 10:14 AM

RIM has got to be feeling pretty good this morning.  Despite the competition from the plethora of smartphones on the market, the company managed to up its subscriber count by 2.2 million in the companies Q4 (ending March 1).  This is an impressive feat for 3 main reasons:

  1. RIM did not introduce any new devices during this quarter.
  2. The economy isn’t doing RIM any favors
  3. The iPhone still gets mentioned a bazillion times a day in free advertising (thanks in part to me)

The company reported sales of $1.88 billion, up 108% from last year (and continues better than expected results).  Still, RIM manages to add and expects to add another 2.2 subscribers in the first quarter.  And what’s more, it plans to do that without help from another major new device other than those already mentioned.

RIM is the smartphone market top banana with 41% of the market tied up.  It will be great to see how the maker reacts, if at all, to iPhones business-forward tweaking expect in “months”.

Read [CNN Money]

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Comments
  • Jeremy Jones said:

    1. The sales on the phones.  Take for instance the Pearl at Verizon.  It is only $99.  For a cool phone that has a lot of features, it is a really good price.  Everyone that I know on Verizon bought that phone.  There were 5 new pearl owners in just my close family.

    2. Another reason would be the popularity of the iPhone.  It has made smartphones known to more people.  Well if you don’t have AT&T;or don’t want to drop $500 on a phone you are going to look at alternatives.  The blackberry is a good alternative.

    With those two things blackberry is doing quite well.  I think number 2 has a big impact on number 1.

  • JG Mason said:
    Avatar for JG Mason

    Jeremy, good points.  $99 is a smokin deal on the the Pearl and people seeking alternatives to the iPhone is helping RIM, for sure.

    Did you see the news yesterday about people carrying two phones?  It said a large percentage (approx 1/4 if I recall right) have an iPhone and another.  I know a few people that carry both an iPhone and a BB.

    Anyway, good points, thanks for contributing to the conversation.

  • Page 1 of 1 Comment Pages
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