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Best Buy brings an App Store offline

by JG Mason on Dec 12, 2008 at 08:15 AM

Handago sets up shop in Best Buy
Getting a smartphone?  Want a hand getting applications we’ve all been talking about?  Head on over to Best Buy where they and Handago have worked together to put Handago’s store on the handset and assist with getting apps on your device in the store.  Best Buy says moving an app store into brick and mortar space.

If you are a Palm-head, most likely you know about Handago.  They’ve been a trusted clearing house for applications for years and now they are bringing their good name into the halls of Best Buy.  No longer content to just offer Palm apps, Handago now offers apps for Windows Mobile, Blackberry, and Symbian S60 smartphones.  They offer over 140,000 apps.

Best Buy is betting customers have trouble with the whole downloading thing and perhaps many customers feel that way.  The press release says the purchasing decisions will be made easier with “simple pricing” which sounds like silliness to me.

Overall, I suspect customers won’t be lining up for this.  It is a great move for Handago as they get their store application on each phone that Best Buy sells and I suspect Best Buy gets a cut of the sales derived from that.  Perhaps it will be helpful to customers, but I’d be waiving these guys or gals away just like the protection plans.  But that is just me. 

What is your take?  Does buying apps in-store sound attractive?

Company site: [Handago] and [BestBuy]

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