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The rumor mill is suggesting that Barnes & Noble may be preparing to launch a branded eBook reader similar to the Amazon Kindle.  And by similar I mean it will feature an over-the-air book store.  According to a “wireless industry insider” there is “heavy speculation” that Barnes & Noble are currently considering their options.  As far as the details, unfortunately there is very little in regards to the reader itself, however it was noted that they are in talks with Sprint to provide the service.  It was also noted that Barnes & Noble has already spoke with Verizon, however those talks have since ended.

At least if they go with Sprint, they would be running equal with the Kindle as they would have the same network powering the storefront.  Of course, where the success would really be important is a combination of the hardware design and the price.  If they could manage to come in priced lower than the Kindle they should be able to attract some attention from thrifty shoppers.

Personally, if I were a first time buyer considering a purchase of either a Kindle or the rumored B&N eBook reader I would opt for whoever had the largest collection of available titles.  Of course, this is all just in the rumor stage, however with combination of Barnes & Nobles recent purchase of eBook retailer Fictionwise and the success of the Amazon Kindle it does seem believable.

Read [TheStreet]