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AT&T has announced a repackaged version of its successful mobile content shop, and is branding it Media Mall 2.0. The Media Mall 2.0 will have a new feature called “try-before-you-buy.” This feature allows consumers to try the mobile content first directly from their cellphone before having to make the purchase. The redesigned Media Mall 2.0 will provide AT&T subscribers with a selection of 90,000 games, full songs and ringtones.
Mark Collins, vice president of Consumer Data for AT&T’s wireless unit envisions that the Media Mall 2.0 will be a one-stop shop for mobile content and applications. Hence the need for the remodeling.
AT&T is currently working with developers to create unique versions of mobile applications and content that would go along well with AT&T’s wide variety of devices. The AT&T Media Mall 2.0 is currently at a beta construction stage. Its storefront will be continually expanded to give developers an opportunity to reach the 70.1 million mobile phone customers of AT&T. The Media Mall 2.0 will open to AT&T subscribers beginning in April 2008.
Read [AT&T Media Mall 2.0] Via [Webwire]
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