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Picture this, you’re on a subway, and some guy standing next to you is gripping the hand rail has a terrible odor.  Clearly, he did not apply his under-arm deodorant before he left for work.  The smell of this man caught your attention, but the sight of him draws you in more as this man has a video display on his armpit. 

Yes, this new concept method of advertising is actually being considered.  Guess what kind of company wants to use it!  That’s right, a deodorant company, specifically Right Guard. 

This is one of those stories that is so zany, that it’s too easy to go off on.  For example, what is going to be one the armpit screen, a deodorant commercial?  I can just see a very attractive woman saying, “Hi, if you’re smelling this, than you should know that this is what you might be smelling like if you’re not using Right Guard”. 

I have seen digital displays put on clothing before at trade shows and the like.  I found them to be brash and annoying, with only enough memory to play a repetitive video file.  However, as you can see in the photo, that woman looks interested.  However, I think she’s more interested in the guy rather than the screen. 

Via [ubergizmo]

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