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If you envied Chris Clark while reading our previous post on the profit he made from selling his pizza.com for $2.6 million after keeping it alive for 14 years, well here comes another domain name up for bid at eBay, 1-pizza.com. There are many reason why 1-pizza.com would be a viable domain name even if the keyword rich domains pizza.com and pizza.net are already up. And Numbers That Work, has listed several of these reasons.

Based on an appraisal and marketing analysis of 1-pizza.com, the domain can ride hot on the heels of the buzz created by the recent sale of pizza.com and pizza.net which were sold for $2.6 million and $1.1 million respectively. Other reasons cited by the market analysis on why 1-pizza.com is worth more than the two pizza domains, include; 1-pizza bears the TLD “.com”, contains a hyphen, it has the “pizza” keyword and it’s a short domain name having only 7 characters.

The study also cited that 1-pizza.com is shorter than 18 of the domains the Google SERPs display for the term “pizza”, and in SEO work, the shorter your domain name is, the more friendly Google will be to your site. Likewise, world market value for domains with hyphen is becoming valuable in the US other than Europe and China.

Granted that 1-pizza.com is a valuable domain, whoever intends to bid for it at an amount of $1.4 million will certainly be in dire need of competing with pizza.com and pizza.net. Or somebody who is planning to put a pizza delivery service. But still, I don’t think $1.4 million is a viable investment, unless Pizza Hut is planning to change its name to 1-Pizza or Pizza One.

Via [eBay] Via [Numbers that Work]

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