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Amazon has officially announced their support for Blu-ray. This news almost seems like an announcement that was made just to add further insult to the already dead HD DVD. In addition to pledging their support they have also stated they will “more prominetly” display Blu-ray players and movies on their website.

“The high-definition landscape is rapidly changing, and consumers are looking for guidance on how to make the best high-definition buying decisions,” said Peter Faricy, vice president of movies and music at Amazon.com. “Our customers have clearly voiced their support for the Blu-ray format. Blu-ray titles have increased from just over half of our high-definition sales to over three-quarters of our high-definition sales since early January. In order to best serve our customers, Amazon is recommending Blu-ray as the preferred digital format and will continue to carry the ‘Earth’s Largest Selection’ of Blu-ray products.”

The Amazon announcement also offers a little more insight on the previously mentioned 50% off sale, it now seems clear they are just trying to get rid of their current HD DVD inventory.

Via [I4U News]